Within the first 3 months, the ROAS reached 3.0

Sales exploding, Revenue breaking Growth Agency🚀

Salaam Nutritional, a supplements company, partnered with REVCHIMP to enhance their Facebook/Instagram advertising performance and achieve a Return on Ad Spend (ROAS) above 2.5 at a scalable level.

REVCHIMP x Salaam Nutritional - Paid Ads, SMS Marketing

The Challenges
Before engaging REVCHIMP, Salaam Nutritional faced inconsistent ad performance on Facebook and Instagram. Their ROAS was below the desired level, making it difficult to scale their advertising efforts effectively.
Goals and Objectives



The primary goal of the project was to stabilize ad performance and optimize the campaigns to achieve a ROAS of 2.5 or higher. The objectives were set as follows:

- Increase ROAS to 2.5 within the first 3 months of the campaign.

- Scale ad spend while maintaining a profitable ROAS.

- Improve ad targeting and creative strategies to attract a relevant audience.

- Enhance overall brand visibility and engagement on social media platforms.

Sales exploding, Revenue breaking Growth Agency🚀




To tackle the challenges and achieve the set goals, REVCHIMP developed a comprehensive strategy:

1. In-Depth Audience Research: Conducted thorough audience research to identify the most relevant and profitable segments for Salaam Nutritional's supplements.

2. Creative Optimization: Created visually appealing ad creatives with persuasive ad copy to increase click-through rates and conversion rates.

3. Ad Placement and Scheduling: Strategically placed ads during peak times when the target audience was most active to maximize exposure.

4. A/B Testing: Implemented extensive A/B testing to identify the most effective ad variations, targeting options, and ad formats.

5. Campaign Monitoring and Optimization: Monitored ad performance daily and made data-driven adjustments to optimize the campaigns for better results.


Starting in October 2022, the implementation phase consisted of the following steps:

- Set up new ad campaigns based on the identified target audiences and creative variations.

- Constantly monitored the performance of the campaigns, ad sets, and individual ads.

- Conducted A/B tests on different ad elements to refine the strategy.

- Utilized 3rd party analytics and insights to make data-backed decisions.


the results speaks for themselves


The results of the Paid Ads campaign for Salaam Nutritional were highly successful:

- ROAS Achieved: Within the first 3 months, the ROAS reached 3.0, surpassing the initial target of 2.5.

- Scale and Profitability: The advertising spend was successfully scaled up while maintaining a consistently profitable ROAS.

- Increased Brand Engagement: The campaigns led to a significant increase in brand visibility and user engagement across social media platforms.

"Salaam Nutritional saw a remarkable improvement in our paid ad campaigns ever since partnering with REVCHIMP. Their expertise and data-driven approach not only stabilized our ad performance but also brought in substantial returns. We are thrilled with the results and look forward to continuing our collaboration."
- Saimah, CEO of Salaam Nutritional.
Lessons Learned
Through this project, REVCHIMP learned the importance of continuous monitoring and optimization in paid advertising campaigns. A well-researched audience targeting strategy, combined with compelling creatives, can significantly impact the overall campaign performance.
The collaboration between Salaam Nutritional and REVCHIMP resulted in a highly successful Paid Ads campaign. By stabilizing ad performance and exceeding the ROAS target, Salaam Nutritional was able to achieve substantial business growth and enhanced brand visibility.
Next Steps
As Salaam Nutritional continues to expand its reach and product offerings, REVCHIMP will continue to support them with ongoing paid advertising efforts and data-driven strategies to drive further success.

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